Top schools are receiving more applications than ever before, so many have implemented a video interview or video introduction component to the application in addition to or in lieu of an in-person interview. Whether optional or required, if a school on your list provides you the opportunity to submit a video introduction, you should take advantage of the opportunity to craft and submit one. As colleges are inundated with thousands of applications, submitting a video introduction is a unique opportunity to showcase not just your achievements but the essence of who you are. A thoughtfully composed video will help to distinguish you from other applicants and convey your personality and passions beyond the written components of your application.
If you want to craft a video that will catch the attention of admissions officers at your dream school, here are five steps you can take to ensure your video stands out:
1. Read the Prompt Carefully
While it may seem intuitive, one of the most important elements of a strong video introduction is a clear and comprehensive understanding of the prompt. If there’s a specific prompt, ensure you thoroughly understand it, and address each of its aspects in their entirety in your response. Adherence to the prompt demonstrates your ability to follow instructions and provide the specific information that the college asked to receive, a quality that resonates positively with admissions officers. For open-ended prompts, tailor your video to reflect how your interests and values align with those of the school you’re applying to. Consider the institution’s mission, culture, and unique attributes, and seamlessly integrate them into your response.
2. Tell a Cohesive Story
Like all of your application materials, your video introduction should tell one cohesive and compelling narrative. The best way to ensure that your video is organized and focused is to write out a script before you record. As you craft your script, refer to your other application materials including your personal and supplemental essays and activities list and think critically about how your video fits into the broader story you are trying to tell about your candidacy. What core passion do you want to highlight? What tangible examples can you give to demonstrate this passion? What makes you a uniquely good fit for this university, its campus culture, and its academic programming? What drives your interest in attending the university? Your video should be direct, engaging, and holistic in its approach to answering these questions.
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While writing a script will help you organize your thoughts, be sure that you are not reading directly off of the page when you record your video. Memorizing the script to the best of your ability will allow for a more natural and engaging delivery, demonstrating your preparedness and commitment to presenting the best version of yourself.
3. Watch Other Students’ Videos
The internet, and more specifically, YouTube will offer a wealth of information for you to learn from as you brainstorm your video concept. Many students take pride in the work they submit for this component of the application, and publish it online for the general public to view. While you should not copy another student’s idea or work, take some time to search for and watch examples published by admitted students and use them as inspiration for your own!
4. Get Creative With Your Format
The video medium gives you an opportunity to get creative and demonstrate an original approach to the prompt. When it comes to the format you choose, think outside of the box! You could structure your video as a short film about your life, a newscast about the important events that have shaped you, a vlog of your daily life, or a one-act play about your passion project. You can also film yourself and insert specific photos and/or videos from your life. That being said, keep in mind that admissions officers by no means expect a professionally edited product—so get creative, but don’t worry if your video isn’t a professional-grade production. What’s most important is that your original voice and perspective shines through.
5. Stick to the Time Limit
Respect the time constraints specified for your video introduction. Some applicants may be tempted to exceed the limit, thinking it will set them apart and give them a better chance of admission. However, adhering to the prescribed time shows discipline and consideration for the admissions officers who will watch your video. Concisely convey your message within the given timeframe to maintain engagement and showcase your communication skills.
6. Speak Slowly and Articulate Clearly
In the excitement and nervousness you may feel recording yourself, it’s common to speak too quickly; however, it is important to slow down and articulate your thoughts clearly. Make sure that admissions officers can understand your words (particularly if you are including names or words in another language) and that you are speaking at a distinguishable volume. This will allow you to demonstrate confidence and thoughtfulness. Your goal is not to rush through information but to ensure your message is absorbed and appreciated.
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Keep in mind that it is not just what you say but how you say it that matters. Being expressive and enthusiastic, maintaining eye contact, and showcasing your personality (whether through humor, candor or gravity) will provide admissions officers with a deeper understanding of who you are.
7. Give Your Video Some Finishing Touches
While simplicity has its merits, consider elevating your video with creative touches. Use video editing tools like Canva to add overlays, graphics, or subtle enhancements. This doesn’t require advanced editing skills, but even simple finishes can enhance visual appeal and showcase your willingness to go the extra mile.
While the video introduction may initially seem intimidating, it is an exciting opportunity to paint a vivid picture of who you are and why you belong at a particular institution. Careful planning and enthusiastic delivery can take your video to the next level and impress admissions officers!
